Mend Instagram Hacks to Showcase Your Brand

Mend Marketing Co would love to be of help

Instagram Hacks
to Showcase
Your Brand &
Grow Your Audience

February 14, 2022

Mend Marketing Co would love to be of help

When running an Instagram account for a brand and business it can be difficult to stay up to date while maintaining a consistent voice and image for your followers. As with any social media platform, Instagram is constantly changing and offering new ways to not only create content but to communicate with your audience. Here are 5 Instagram hacks that you can implement to showcase your brand and grow your audience!

Discover Your Best Time To Post

Did you know that there are many tools specifically designed to help you in discovering when your followers are online and engaging with content? Using an analytical tool such as Later or Iconosquare will not only evaluate your post performance but can also show you the optimal times to post content. Posting during these times will increase how many people see your posts and therefore can increase your overall engagement rates.

Optimize Your Profile for Search

Similar to most content creators or business owners, one of your primary goals with your account is likely to grow your following. Ensuring that your profile is optimized for search will allow it to pop up when someone is looking for the service or product that you offer. The easiest way to do this is by including relevant keywords to the Name Field section. This will create a connection between those keywords with your account so that when that is searched, your account is likely to appear. The key after the initial click is to have captivating content so they can’t look away once they visit your page.

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Automatically Generate Closed Captions for Stories

Many people opt to watch their Instagram stories without sound as they may be in a public space, multitasking, or for a variety of other reasons. Instagram has created a captions sticker that can help you ensure your followers are still able to understand your stories completely, even while silently watching. To add captions to your story:

  1. Head to the Instagram Stories camera and either record or upload a video from your camera roll.
  2. Once uploaded or recorded, tap the sticker icon.
  3. Select the “Captions” sticker.
  4. At this stage, you can choose from four different text formats, move the text around the screen, and change the color.

Add A “Swipe Up” Link To IGTV Videos

If you have under 10k followers but still want to direct followers to your website or another specific link, use the clickable link in the caption. The first step is to create an IGTV video and then, in the caption, include a relevant link — commonly this would be your website, a landing page, or a specific product page.

After you have uploaded your IGTV video, you can share this video on your story. From there, your followers will be able to swipe up to view your video and click on the link in the caption – enabling them to be easily directed to your website and products.

Create & Save Common Replies for DMs

If you find yourself answering a lot of the same questions repeatedly – this hack is for you. This is an easy way to reply to FAQ’s almost instantly by saving common replies within the messaging system. Follow these steps to save a reply:

  1. Open your profile and tap the three lines in the top-right corner of the screen.
  2. Tap settings and scroll down to the Business tab.
  3. Select “Saved Replies.”
  4. Tap the “+” button in the top-right corner to create a new saved reply. Type in your message and include a shortcut.
  5. Tap the “Save” button.

Looking for someone to handle your Instagram account and incorporate these hacks seamlessly? Consider partnering with Mend Marketing. We work to ensure that your brand voice shines through to your content while achieving practical results and visible audience growth. To learn more about our services visit